Taste France

Business France team


are we ?

Launched on the international scene by the French government in February 2020 during the International Agriculture Show in Paris and Gulfood in Dubai, the Taste France brand is the fruit of a collective reflection by stakeholders in the agri-food industry. Steered by the Ministry of Agriculture and Food, Taste France aims to unite all parties eager to showcase the excellence and savoir-faire of the French agri-food industry and share their commitments in terms of production and distribution.

Taste France, the full-service intermediary for French products, is there for buyers, importers, wholesalers, distributors, investors, influencers, media, institutions and decision-makers the world over. Whether you’re looking for information about a product, a sector, or an event, or you want to meet or be put in touch with French professionals, just contact your local Taste France agent!

Brand book Taste France

Download our Media kit

Use the Taste France brand for your own comumunications (excepted advertising communications and on product packaging) thanks to this Media kit that includes: logos, icons, and brand book.

    Discover our Publications

    France : a Safe and
    Sustainable Agri-Food Power

    Rooted in the diversity of its regional products, the French agri-food industry is now both one of the most competitive and one of the safest in the world.

    Deeply committed to its products’ traceability, France boasts over a hundred “appellations contrôlées,” which preserve both a deep bond with their region and respect for traditional know-how.

    Aware of the key challenges of our times (generational turnover, the agro-ecological transition, adapting to climate change and more), France’s agri-food industry is also one of the most innovative in the world: French AgriTech and FoodTech are finding concrete solutions that create value and are good for the entire food-supply chain, from producers to consumers. 

    Lastly, attentive to the need to preserve the environment and to commit to sustainable production, France – the European Union’s largest agricultural power – has also distinguished itself as a driving force for organic food in Europe.