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Emmanuel Macron Launches the “Year of Gastronomy” Label.

The President has announced the launch of the “Year of Gastronomy” label, created to stimulate the entire restaurant sector, which was hard-hit by the crisis, and to promote French culinary know-how.

On September 27, as part of his visit to SIRHA LYON, the International Food Service and Hospitality Business trade show, Emmanuel Macron announced the creation of a label dedicated to restaurants. The goal is to lend a hand to the entire sector, from producers to restaurants, which were all deeply affected by the health crisis. 

“Nearly €5 million has been budgeted to fund projects,” Guillaume Gomez, ambassador of French gastronomy and former chef at the Élysée Palace, points out. Selecting recipients nationwide has been entrusted to regional Chambers of Commerce and Industry (CCI).

  • Focus on Healthy Food –

“Juries will be set up in regional CCIs to make an initial selection of well-conceived projects. Then we’ll choose the ones that will receive the label only, or the label plus financial support of either €20,000 or €50,000,” Guillaume Gomez specifies.

“Juries will be set up in regional CCIs to make an initial selection of well-conceived projects. Then we’ll choose the ones that will receive the label only, or the label plus financial support of either €20,000 or €50,000,” Guillaume Gomez specifies.

Ability to adapt and respond to customers’ changing expectations, to encourage healthy eating (local ingredients and distribution, certified sourcing): those are the efforts that the government intends to encourage nationwide.

The “Year of Gastronomy” will take please throughout 2022 and will be divided into four main seasonal themes: the winter of committed, responsible gastronomy; the springtime of inclusive and compassionate gastronomy; the summer of celebrating sharing and getting along, and finally, the autumn of foodstuff producers.

More information about French agrofood sectors & agrofood production in the French territories