ProWein 2022: the diversity of French terroirs is back

From Sunday 15 to Tuesday 17 May 2022, 600 French businesses will be exhibiting their products at the leading international trade fair in the sector. International visitors and buyers invited by Business France, the export support agency, will be able to explore the 5,580m² of the French Pavilion. After 2 years of absence from the Messe Düsseldorf, professionals will meet up with French producers to taste their wines, spirits, beers and ciders.

What’s new?

For the first time, Rums from the French island of Réunion will be on the programme of this 26th edition of the trade fair at the French pavilion. The choice of champagnes developed by winemakers is expanding, as is the range of French beers, ciders and spirits, with the notable presence of cognacs. Some exhibitors will respond to the emerging demand for craft drinks and the move towards reduced alcohol or alcohol free drinks. The passion for “eating better” will be reflected in the development of the vintages on offer, their production secrets, the methods of cultivation employed and the quality of the productions. With this in mind, an eco-responsible approach, “The Great Cork Harvest”, will be implemented in partnership with the Fédération française du Liège (French Cork Federation) in order to recycle any corks used on the French Pavilion. The proceeds collected will be donated to the charity Agir Cancer Gironde.

Hundreds of terroirs to enjoy on the French Pavilion

Seeking to revitalise the sector by their presence, professionals will discover that the French delegation has a range of products from almost every region of France. The aim is to develop contacts in order to generate business. In addition, the #BonjourProWein ShowRoom will present 100 French wines, spirits, beers and ciders on stand A77 in Hall 10. The products will have been selected ahead of the show during a blind tasting session, by a panel recruited by Business France* and the German specialist magazine Weinwirtschaft.

The upward trajectory of French exports

In 2021, French wine exports worldwide were robust, with a 7.9% increase in volume compared to 2020 and a 2.4% increase over 2019 (with 14.6 million hl exported). In the spirits sector, France was the second largest exporter in the world after the United Kingdom. Cognac being the most sought after, with 75% of the market share of French spirits exported by value in 2021. French beers are also proving increasingly attractive, with an increase of 8% by value from 2019 to 2021. (Source: French Customs Department)

Choose French Businesses

The French pavilion will be spread across 4 halls (Business France: booth 10A90) :

– Hall 10 (France hall)

– Hall 5 (organic products)

– Hall 7.0 ” Same but Different ” (beers, ciders and craft spirits)

– Hall 11 (spirits)

Partners

The French Pavilion is supported by regional actors (interprofessional councils and regional groups) in bringing companies together :

* Vins d’Alsace, Interprofessional Council of Wines of Alsace
* Chamber of Commerce and Industry of Burgundy Franche-Comté
* Bordeaux Country, Southwest Nouvelle-Aquitaine Food Agency – AANA
* Food’Loire, Regional Chamber of Agriculture of the Loire Valley
* Dev’up, Economic Development Agency of the Loire Valley
* Inter Rhône, Interprofessional organization of the AOC wine industry in the Rhône Valley
* AD’OCC, Regional Agency for Economic Development of Occitanie
* Vins de Provence, Interprofessional Council of Wines of Provence
* Vins de Corse, Interprofessional Council of Wines of Corsica
* InterOc, Interprofession of Pays d’Oc wines
* Inter Beaujolais, the Beaujolais Wine Interprofession in the Rhône Valley
* Anivin, National Interprofessional Association of Wines of France
* France Vin Bio, National Interprofessional Association of Organic wines
* Chiller concept, ultra-fast container refreshment solution